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Retargeting and Remarketing
for Mortgage Brokers

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Retargeting and Remarketing for
Mortgage Broker Companies

  • At, one of the digital marketing practices that we use for mortgage broker companies is retargeting and remarketing.
  • Retargeting can be a very powerful marketing technique when used correctly.
  • In Google AdWords, it is known as remarketing.
  • But regardless of what you call this technique, it can be a game changer when used to solicit new business.
  • Ironically, there are significant differences between the two despite the fact that they are often used interchangeably.

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Digital Retargeting and Digital Remarketing

On average, 96% of your visitor traffic will leave your website without taking any action. Another 49% will come back to your site 2 to 4 times before they ever buy anything. So how do you get them back so they take action such as calling about a product, filling out a form, or making a purchase.

That’s where Mortgage Broker Marketing can help with digital retargeting. Retargeting is a form of paid digital advertising or advertising strategy that puts your company in front people who’ve already visited your website.

Remarketing is similar to retargeting in that you are showing your ads to those people who’ve visited your website before or used your mobile app on their smartphone.

It is one of the most cost-effective ways to boost your sales conversion rate because these former customers have already shown an interest in getting a mortgage or a refinance. While retargeting involves using “cookies” to present ads to your prospective clients, remarketing collects user information to create sales e-mails.

Our Remarketing Strategies

Furthermore, Mortgage Broker uses different remarketing strategies such as dynamic remarketing (product or service ads that your website visitors have seen) and standard remarketing using Google AdWords. When our experts help with a retargeting and remarketing campaign:

  • We run fail tests to see what worked and what didn’t in order to help you improve your business model.
  • We segment your lists of website visitors based on their buying behavior.
  • We use multiple channels, rather than putting all your eggs in one basket (so to speak), to run your retargeting and remarketing campaigns.

In their own right, retargeting and remarketing are extremely effective methods for a mortgage broker business to use when attempting to maximize their digital marketing dollar. The experts recommend using one strategy in conjunction with the other to boost your online marketing efforts and your bottom line.

The Benefits of Both

As a mortgage broker company, there are a number of ways in which you can benefit from digital retargeting. These include:

  • Customized advertising goals
  • Expanding your target audience with a greater reach
  • Getting prospective clients who are ready to apply for a mortgage loan
  • Reaching clients who’ve been actively searching for you

Digital remarketing campaigns can also be very beneficial for mortgage brokers based on the following:

  • You can recapture website visitors abandoned their shopping cart, applied for a home loan before, viewed your website, or visited your website and searched for a specific type of mortgage.
  • You can use the Google Display Network (Gmail, Google search, YouTube, etc.) to reach 90% of all internet users.
  • You have the opportunity to target your ads according to demographic data.
  • You’ll have the ability to place highly targeted, competitive ads that will enable you to monitor your client’s buying behavior.

For more information about digital retargeting and remarketing for mortgage brokers,
call today.

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