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On average, 96% of your visitor traffic will leave your website without taking any action. Another 49% will come back to your site 2 to 4 times before they ever buy anything. So how do you get them back so they take action such as calling about a product, filling out a form, or making a purchase.
That’s where Mortgage Broker Marketing can help with digital retargeting. Retargeting is a form of paid digital advertising or advertising strategy that puts your company in front people who’ve already visited your website.
Remarketing is similar to retargeting in that you are showing your ads to those people who’ve visited your website before or used your mobile app on their smartphone.
It is one of the most cost-effective ways to boost your sales conversion rate because these former customers have already shown an interest in getting a mortgage or a refinance. While retargeting involves using “cookies” to present ads to your prospective clients, remarketing collects user information to create sales e-mails.
Furthermore, Mortgage Broker Marketing.com uses different remarketing strategies such as dynamic remarketing (product or service ads that your website visitors have seen) and standard remarketing using Google AdWords. When our experts help with a retargeting and remarketing campaign:
In their own right, retargeting and remarketing are extremely effective methods for a mortgage broker business to use when attempting to maximize their digital marketing dollar. The MortgageBrokerMarketing.com experts recommend using one strategy in conjunction with the other to boost your online marketing efforts and your bottom line.
As a mortgage broker company, there are a number of ways in which you can benefit from digital retargeting. These include:
Digital remarketing campaigns can also be very beneficial for mortgage brokers based on the following:
For more information about digital retargeting and remarketing for mortgage brokers,
call MortgageBrokerMarketing.com today.