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Overview of our
Digital Marketing Services


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Our proven Mortgage Broker Marketing System

No matter what type of business you own and operate, the key to being profitable lies in the strength of your marketing campaign. The more marketing venues you employ, the stronger and more effective your campaign will be. Mortgage Broker Marketing can help develop your campaign by using our proven mortgage broker marketing system:

01

We build and optimize your website

When you want to target existing and prospective homeowners, an optimized website will help improve your rankings in the SERP’s and increase your visitor traffic. A custom website designed by MortgageBrokerMarketing.com will not only enhance the amount of visitor traffic you receive, it will generate more qualified leads that you can convert into sales.

02

Reviews and reputation marketing

Before we go any farther with the marketing of your website, we’ll implement a system for soliciting customer reviews from your existing and past clients. In other words, we reach out to them and ask them to review your services, at your discretion of course. At this point, the positive and negative reviews that you receive will be carefully tracked and reported on so that you can respond manually or by using a customized response (template).

03

We drive visitor traffic to your website and brand

We use SEO (Google My Business and organic search), Facebook advertising, and retargeting and remarketing to those visitors that didn’t become genuine sales leads. Furthermore, Mortgage Broker Marketing will e-mail and send text marketing messages to your existing clients. Search engine optimization has long been considered the ultimate traffic generator. However, using Facebook ads as well as retargeting and remarketing in conjunction with SEO makes it that much more cost-effective and efficient.

04

Facebook advertising/Social media marketing (SMM)

With the growth of social media platforms, it’s no wonder that so many mortgage brokers and lending institutions are now using Facebook ads to promote their services. When used properly, Facebook can be an extremely powerful marketing tool. Our SMM campaigns will not only build a following of people who are interested in your services, you’ll be able to engage your audience and provide them with valuable information.

05

Community engagement and interaction

MortgageBrokerMarketing.com consistently engages with your current clients and prospective clients in two ways. We use blogging and content marketing to keep your website looking fresh. We will also use social media posting and ads to build a large following. The goal is to constantly keep your business in front of your target audience and be more noticeable than your competitors.

06

Lead and call tracking

Whether they call you on the phone chat with you via an optimized messenger application, or fill out a lead form on your website, you’ll be able to accomplish two important tasks with our lead and call tracking system. First, you’ll be able to determine what elements of your marketing campaign are working and which ones need some fine-tuning. Second, and equally as important, you’ll also be able to track your ROI (return on investment).

07

Conversion tracking and optimization

In an effort to convert more website visitors into clients, we analyze and optimize the traffic that visits your website as well as all your other platforms.

If you have any additional questions or would like more information,
call MortgageBrokerMarketing.com at your earliest convenience.

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