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Facebook Advertising
For Mortgage Brokers

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Expanded Marketing Reach for Mortgage
Broker Companies with Facebook Advertising

  • As of 2018, many companies in the lending industry have invested in Facebook ads for mortgage brokers.
  • At Mortgage Broker Marketing, we help lenders and mortgage brokers with social media marketing campaigns (SMM).
  • Today, Facebook and other social media platforms such as Google+, LinkedIn, and Twitter, plays a significant role in many companies advertising and marketing strategies.
  • Consequently, this has now become a key element in many mortgage broker’s marketing strategies. And the results show that it is very effective.

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The Housing Market is thriving

The experts at Mortgage Broker Marketing are very aware of the fact that Facebook mortgage lead generation is extremely effective and especially important where newer brokerages are concerned. According to real estate statistics published by The Close, here are four key statistics that emphasize the importance of Facebook advertising for mortgage brokers:

  • Current estimates show that there will be a 6% increase in new home sales nationwide or 667,000 more homes than what sold in 2018.
  • Americans spend 58 minutes every day on Facebook (desktops, laptops, and smartphones included).
  • Facebook Live watch times have quadrupled over the past 12 months (July 1, 2018 through June 30, 2019).
  • The average Facebook user in the US clicks on 8 to 10 advertisements each month.

These statistics clearly indicate that many mortgage brokers could be left in the cold if they do not incorporate Facebook ads for mortgage leads into their overall digital and offline marketing campaigns. This is also an area of internet marketing that Mortgage specializes in.

An in-depth Look at Facebook Advertising for Mortgage Brokers

  • We have helped dozens of mortgage broker companies increase their visibility, extend their reach, and grow a stronger online presence with Facebook marketing for mortgage websites.
  • However, timing is everything and you have to know when to place your ads in order to achieve the maximum impact.
  • Furthermore, it’s important to know if this advertising venue is right for you. Mortgage Broker can help with that, too.
  • As an SMM strategy, Facebook advertising can be an extremely powerful marketing tool.
  • When you consider the above statistics regarding Facebook usage and the importance of placing ads on that social media platform, it’s an ideal venue for generating the type of qualified leads that you need for bringing in new clients.
  • It’s not only the reason why brand pages establish huge followings, it also validates the need to have our experts develop your Facebook ads for mortgage brokers campaign.
  • Remember, your goal is to align your ads with your business goals and generate qualified leads.

The Preparation Stage

Before you invest in Facebook marketing for mortgage websites, some preparation is required. Here are a few things to consider before diving in and having start developing your social media marketing campaign.

Creating your facebook page

First and foremost, you need to create a Facebook page for your mortgage broker business.

Consider placement of ads

You learn about creating Facebook advertising for mortgage brokers with the following tools: Ads & Business Manager, Catalog, and Creative Hub.

Advertising Policies

Read the Facebook policies to learn what ads are acceptable and which ones aren’t.

Determining target audience

It’s important to know and choose the right target audience based on demographics, interests, and purchasing behavior.

Choosing advertising objective

Ask yourself what type of results you’re hoping to achieve such as driving more visitor traffic to your website.

Selecting advertising format

This will depend on your advertising objective your ad script, and whether or not you want to add photos to your advertisement.

Remember, base your advertising on finding clients where they are most likely going to be hanging out during their free time. With Mortgage Broker as your digital marketing partner, you’ll have our combined years of experience and expertise on your side where Facebook ads for mortgage brokers is concerned.

10 Reasons why Mortgage Brokers must advertise on Facebook

  • Facebook ads are easy to design and set up.
  • Facebook ads support organic search efforts.
  • Facebook advertising can be designed to target specific audiences.
  • Facebook advertising is cost-effective.
  • Facebook advertising works for B2B and B2C companies.
  • Facebook allows mortgage brokers to create and post video ads.
  • Facebook allows you to send people to your website but also allows you to install CTA (Call to Action) buttons such as Apply Now, Contact Us, Learn More, Sign Up, etc.
  • Facebook offers retargeting and remarketing.
  • Facebook provides insights relative to your business goals and useful analytics.
  • Most importantly, your target audience uses Facebook every day.

Facebook advertising for mortgage brokers is essential to increasing the visibility of your website, establishing a strong online presence, and expanding your reach. For more information regarding Facebook marketing for mortgage websites or any of our other digital marketing services, contact Mortgage Broker Marketing today.

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