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When it comes to mortgage website design, landing pages are where the rubber hits the road.
A landing page is any page that site visitors land on after they click an off-site hyperlink. But more explicitly, a landing page is a lead capture page.
Your homepage is a landing page, but you may have other landing pages as well. If for example you are running a special promotion, you might have a separate landing page set up to capture leads for that sale or program.
A lot of mortgage companies use their homepages as their only landing pages. At Mortgage Broker Marketing, we optimize homepages to act as powerful landing pages. But we also recommend that you consider setting up additional landing pages for your special promotions.
If customers expect a discount or a free consultation and land up on your homepage, they may not know where to click or what form to fill out to take advantage of the offer. At that point, they just click out. In fact, more than half of internet users do this in less than 15 seconds.
Our landing pages are simple, powerful, and streamlined.
Directing visitors immediately to the form they need to fill out or the button they need to click. Whether you want visitors to request an instant quote, call you, use a coupon, or perform any other action, we’ll get them to do it—in less than 15 seconds.