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If you run an AdWords campaign for your mortgage company, you know what a challenge it can be to minimize your costs while maximizing your conversions. In fact, there is no such thing as a “pay per conversion” campaign. You can only run a pay-per-thousand impressions (CPM) or pay-per-click (PPC) campaign.
It isn’t hard to pay for clicks. If you set a budget on a campaign and activate it, you will pay money for advertising, and people will visit your mortgage site. That is a simple given. But getting the right clicks is no simple feat.
There are numerous pitfalls and bad practices which can unnecessarily drain your PPC campaign funds:
- Dry or poorly formatted ad copy
- Mistakes in the bidding process
- Poorly targeted keywords and campaign settings
- Not using negative keywords
- Failure to optimize ad positions
- Forgetting to bid on your own brand
- Ignoring what your competitors are up to
“A mismanaged PPC campaign will end up increasing your cost per conversion. You may get plenty of visitors, but not visitors who are likely and ready to convert.”
How Mortgage Broker Marketing Can Help
As you have probably already discovered, properly running a PPC campaign can be a full-time job. Not only that, it requires in-depth marketing expertise. If you do not have someone on staff at your mortgage company who can handle that kind of work, your PPC campaign is only going to be a money drain.
But it doesn’t have to be. Mortgage Broker Marketing can fully take over your PPC campaign and manage it for you full-time!
We will get you up and running quickly. We have most campaigns generating results inside of just 10 days.
We never “set and forget.” We take a dedicated, hands-on approach. We are constantly reviewing your campaign to find out what works and what doesn’t.
Our expert web designers can build customized landing pages for each of your ads. Remember, even the best ad in the world will not convert if the landing page isn’t optimized!
Start or stop your campaign at any time according to_ your_ budget and scheduling needs. There are no contracts ever!
We use remarketing, We don’t just give up on potential sales leads. We follow them and show them targeted ads over the weeks and months that follow their initial visit to your site.
The bottom line with PPC campaigns is all about getting your phone to ring. We use a powerful call tracking system so you know exactly where each of your calls are coming from.