Mortgage Broker Marketing has been advised of an important change that Google AdWords just made, and wanted to let you know.
Starting October 4, 2017, campaigns will be able to spend up to twice the average daily budget to help you reach your advertising goals, like clicks and conversions.
On days with lots of high quality traffic, your costs could be up to 2 times your daily budget.
This spending is balanced by days when your spend is below your daily budget.
Keep in mind, you won’t be charged more than your monthly charging limit: the average number of days in a month (30.4) multiplied by your average daily budget.
The Bottom Line?
Bad news: The daily “overdelivery” threshold was 20%, but is now 100%.
Good news: Mortgage Broker Marketing has software, rules, and humans in place, monitoring and adjusting your accounts’ budgets, to ensure that monthly budgets are maintained, and that pacing and positioning for ads is appropriate throughout the month.
As our partner, you don’t have to worry about anything related to this change.
You can see the full details from Google by clicking here.
If you have questions, feel free to reach out at 844 899 9676 or by email.